Puma and Adidas, a brothers feud saga
- Details
- Category: Trade, marketing, public relations
- Created on Tuesday, 08 May 2012 10:36
- Written by Darna
Rudolf and Adolf Dassler were brothers from the German town Herzogenaurach. The first one created the Puma brand sports shoes, while the second - more familiar Adidas. They hated each other till their last days.
Their father was a shoemaker. The younger brother Adolf took over the company in 1920. Until then, they were producing slippers, but the ambitious young man switched to the production of sports shoes. In 1924, the older brother Rudolf entered the company.
The first sport shoes made by brothers Dassler appeared the feet of athletes during the Olympic Games in Amsterdam in 1928. In the 30's they produced nearly 30 different kinds of shoes for 11 sports. The company was prosperous but the World War II came.
Both brothers joined the Nazis. Rudolf with a little more passion. That's why he was arrested after the war. Then he blamed brother Adolf for lack of attempt to get him out of jail. Mutual hate grew up. There were also rumors that Rudolf slept with Adolf's wife.
The brothers stopped communication in 1948 and split the joint company. Adolf founded Adidas - joined his nickname Adi with the first syllables of surnames. Rudolf did the same and registered Ruda company, which, however, a few months later changed its name to Puma.
Both companies are still based in their hometown Herzogenaurach. During the 60 years their products have spread all over the world, accomplishing huge successes. Adidas is now the second largest manufacturer of sporting goods worldwide, Puma the third.
Opposite to the success, the siblings never found the way to reconcile. Rudolf Dassler the older brother died in 1974 of lung cancer. He was 76 years. His younger brother Adolf Dassler died four years later, in 1978.
The brothers are buried in hometown of Herzogenaurach. One at the Southwest entrance, the other at the opposite end, the Northeast.
Source: Puma, Adidas, internet
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